 |
JP Laqueur heads Idea-ware and works as an alliance partner with SCL. He brings more 10 years of experience advising executives on marketing strategies, communications, and operations. JP's marketing experience began in the telecommunications industry and reflects his focus on innovation. As a member of MCI's pioneering team of Internet marketers, JP first acquired the skill of "translating" the technical features engineers love into product benefits customers actually buy. At PanAmSat he helped package and market the world's first Internet over satellite services, and at Qwest he supported the marketing and rollout of a ground-breaking channel sales program with thousands of Microsoft-certified solution providers. JP helped launch Eureka Broadband, and was responsible for all of Eureka's product development, strategy and alliances. Most recently JP worked at Broadwing Communications, where as Director of Marketing he handled product marketing, competitive analysis, product analyst relations, and Field Marketing functions for the world's first all-optical network provider. As head of Idea-ware and an SCL partner, JP has become a key marketing advisor in industries ranging from telecom and technology to hospitality, healthcare, finance, media, and green energy. |
