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Bob Wiesner heads Executive Persuasion Group and is a New York alliance partner with SCL. He focuses on new business development, pitching, and helping senior executives be more persuasive in face-to-face business communications. Bob has worked with clients in advertising, marketing communications, consumer products, professional services, banking and finance, IT, pharmaceuticals, and research. His agency clients include O&M, BBDO, DDB, JWT, TBWA Chiat Day, OMD, Saatchi, Team One, Taylor PR, LLNS, KPR, MS&L, and GCI Global. His non-agency clients include American Express, Bank of America, JPMorganChase, Roche, Novartis, NPD Group, Nielsen Media Research, CBS Interactive, The Hay Group, KPMG, NYC2012, HP, Factiva and MSN. Bob has consulted on major new business pitches and IPO road shows, and prepared clients for large-forum public events, panel discussions, and media appearances. Prior to founding Executive Persuasion Group and partnering with SCL, Bob spent 11 years as a Principal Consultant with Rogen International, a global communication consultancy. During that time, Bob was responsible for consulting on agency new business pitches and strategic business development efforts. He also oversaw Rogen's U.S. sales and marketing activites, and for two years was CEO of Rogen's US operation. Prior to joining Rogen, Bob worked for 18 years in advertising, marketing, and organizational development. He has held positions at Benton & Bowles, DDB, BBDO, McCann Erickson, American Home Products, and Hanes Corporation. Bob is a graduate of Rutgers University. He has appeared on CNN and has been cited as a communication expert in major publications and business journals, including The New York Times, The St. Petersburg Times, and the Houston Chronicle. |
