Managing Virtual Impressions: The 5 Cs

The old adage of “...What you say is important, but how you come across when you say it matters even more”, continues to be at the center of helping our clients be highly persuasive.  As we enter this new ‘virtual’ environment, the ability to effectively influence others and be impactful is more important than ever before.  If not well managed, the virtual platforms can create a dissonance that can negatively impact the client experience and relationship.  When managed well, it could be the ingredient that distinguishes you from your competitors.